---
title: "WhatsApp Quality Rating and Messaging Limits"
description: "A simplified guide for whatsapp quality rating and messaging limits."
url: https://support.agentcis.com/en/articles/146-whatsapp-quality-rating-and-messaging-limits
collection: "Whatsapp Integration"
updated: 2025-09-22
language: en
---

# WhatsApp Quality Rating and Messaging Limits

A simplified guide for whatsapp quality rating and messaging limits.

Once you’ve successfully connected your WhatsApp number, you’ll see a card showing:

![](https://staticfiles.gleap.io/ghelparticle/O1SchlZzt5HFRj60qlUAeBWmAaNvTe0t4ZXV76Xs4d9fdhltNFW4oJCQ1wdmmT3UekKlMiwJRle.png)

-   **Connected Number**
    
-   **Phone Number ID**
    
-   **Quality Rating** (Green, Yellow, Red)
    
-   **Account Status**
    
-   **Payment Setup Method**
    

Understanding your **Quality Rating** and **Messaging Limits** is important for maintaining smooth communication with your customers. Here's what you need to know:

![](https://staticfiles.gleap.io/ghelparticle/TtARkoTjPqjAExOrqTfiqsaxNcyNbFdgTOnGFAApYxKL3V47IRryXQFaA0dX9sgMjRlYZNQbgz7.png)

### ✅ **1\. Quality Rating**

Your **quality rating** shows how well your messages are being received over the past 30 days. It's affected by how often customers block or report your number.

**The rating is checked each time you start a new conversation.**

There are 3 levels:

-   🟢 **Green – High Quality:** Your messages are well-received.
    
-   🟡 **Yellow – Medium Quality:** Minor issues, but you're still okay.
    
-   🔴 **Red – Low Quality:** Many users may be blocking or reporting you.
    

> **Example:** If several users mark your messages as spam or block your number, your rating can drop to Red.

If your quality remains **Low for 7 consecutive days**, your daily **messaging limit will automatically drop** to the next lower tier.

### 📊 **2\. Messaging Limits**

This is the **maximum number of new conversations** your business can initiate every 24 hours.

**Default and Upgrade Path:**

-   250 (default for new numbers)
    
-   1,000
    
-   10,000
    
-   100,000
    
-   Unlimited
    

> **Example:** New businesses start with 250 messages/day. As you maintain a good quality rating, WhatsApp may increase your limit automatically.

You can only qualify for higher limits if:

-   Your status is **Connected**, and
    
-   Your quality rating is not **Low**
    

### 🚦 **3\. Status Types**

Your phone number can be in one of three statuses:

#### ✅ **Connected**

-   You're in good standing.
    
-   You can send messages up to your limit.
    
-   You can qualify for limit upgrades.
    

#### 🚩 **Flagged**

-   Your quality rating dropped to **Low**.
    
-   You can still send messages, but cannot upgrade limits.
    
-   If quality improves in 7 days, your rating returns to normal.
    
-   If not, your limit will **decrease** (e.g., from 100K to 10K).
    

#### ⛔ **Restricted**

-   You’ve reached your messaging limit for the day.
    
-   You **can’t send** new messages for 24 hours.
    
-   You **can still reply** to messages started by customers.
    

> **Example:** If you’re on a 10K limit and initiate 10,000 conversations today, you’ll be restricted until the 24-hour window resets.

### 💡 **Best Practices to Maintain a High Quality Rating**

To keep your number healthy and avoid drops in messaging limits:

-   ✅ **Get user opt-in** before messaging.
    
-   ✍ **Personalize** your messages.
    
-   ❌ Avoid open-ended intros like "Hi there!"
    
-   📉 Don’t over-message – be relevant and concise.
    
-   📢 Follow the WhatsApp Business Messaging Policy.
    

> **Example of a Good Message:**  
> "Hi Sara, your order #8976 is out for delivery. Expected by 5 PM today. 🚚"

### 📩 **Notifications You’ll Receive**

Meta will notify you via **email** and **Business Manager** when:

-   Your number becomes **Flagged** or **Unflagged**
    
-   Your **messaging limit** increases or decreases
    
-   Your **quality rating** changes
    

### 📌 **In Summary**

-   Keep a **Green or Yellow** quality rating to avoid penalties.
    
-   Always message **with permission** and **provide value**.
    
-   Monitor your **status and messaging tier** in Business Manager.
    
-   A **Low quality rating** can limit your ability to grow outreach.