Analytics help you to understand how your campaign has performed. A brief insight of the number of recipients, open and click rate, delivered, hard bounces, and soft bounces from the campaign list. You can also filter according to the status of the campaign.
Furthermore, You can view the in-depth Analytics by clicking the view reports button on the right side of the campaign list.
Under the Reports,
Overall Statistics
The overall statistics give a glimpse of all the metrics of the email campaign. Here, You can also filter the statistics by picking the date range.
Delivery Log
View the delivery log of the email campaign by clicking on the delivery log tab.
Here you also have the option to retry all failed deliveries
Link Statistics
If you have used links in your email campaign, you can easily view the total times that your recipients have clicked on the link and the number of unique clicks from the link statistics.
Link Clicks
Additionally, you can also view the details of the individuals who clicked on the links.
Unsubscribed User
This list will contain the list of recipients who have unsubscribed from the email that was sent to them.
