Understanding SMS Credit Calculation and Character Limits

This article explains SMS credit calculation, character limits, and how placeholders in templates can affect SMS credit usage.

When sending SMS through the system, it is important to understand how SMS credits are calculated and how character limits affect the number of credits used.

Standard SMS Credit Calculation

In the system, the standard amount for 1 credit is 1.356, and based on this rate, the charge deducted for each SMS is displayed.

This means that if you see a deduction of 1.356, it indicates that 1 SMS credit has been used.

SMS Character Limits

The number of characters allowed in 1 SMS depends on the type of message encoding used:

English SMS (GSM Encoding)

  • 160 characters = 1 SMS

  • This applies to standard English text without special characters.

Unicode SMS (Nepali, Special Characters)

  • 70 characters = 1 SMS

  • This applies when using Nepali, Hindi, or other special characters and symbols.

Important Note

1 Credit = 1 SMS

However, if your message exceeds the character limit, additional SMS credits will be deducted accordingly.

For example:

  • 161 English characters = 2 SMS credits

  • 71 Unicode characters = 2 SMS credits

How to Calculate SMS Characters

You can use the following tool to calculate the number of characters in your SMS message:

SMS Character Counter Link:
messente.com/sms-length-calculator

This helps you estimate how many SMS credits will be consumed before sending the message.

By understanding SMS credits and character limits, you can better manage your SMS usage and avoid unexpected credit deductions.

Note: If placeholders are used in the SMS template, the total character count may vary depending on the length of the placeholder values. Based on the final message length after the placeholder is replaced, SMS credits will be deducted accordingly.

For example, if a placeholder contains a longer value that increases the total character count beyond the standard SMS limit, additional SMS credits may be charged.

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